New Lower Prices on Millions of Books.”Online shopping from a great selection.Discover a new favorite or unearth an old classic.In the beginning, there was  Books.Well, not exactlyBut one can certainly argue that the project is as old as Founder Ronald E.Williams himself.  In 2005,East Coast Directors founder used books to learn how to sell products and services by studying the top producers in the inductry and became a successful. His goal was to make books avilable to everyone online as well as digital.